2020 - Winner for Cybersecurity & Technology

Recognizing the serious implications for national security, the Ottawa County election office staff undertook a coordinated campaign to get trusted information into the hands of voters. Through a concerted effort, staff verified the offices Facebook and Twitter accounts, acquired professional software to create official content, developed a consistent brand including logo and language, and launched advertising campaigns on social media to proactively provide information according to the election calendar. Taking advantage of outside funding sources, the elections office published 44 posts on Facebook between September 20 and November 6, 2020. These posts were viewed over 500,000 times, more than two times per registered voter.