Maryland - Montgomery County
Program Title
SMS Short Codes to Inform Voters
Program Summary
SMS texting provided Montgomery County voters with reassuringly simple, straightforward, and time-sensitive information. The use of short codes allowed the office to provide information quickly by sending service-generated hyperlinks when voters needed it most. The program efficiently filled gaps in the availability of services and improved the administration of an existing county program. In addition, use of separate Spanish language short codes helped ease language barriers and build trust with Spanish-speaking voters across the County.