2021 - Honorable Mention for I Voted Stickers

When is an I Voted sticker contest more than just, well, a sticker contest? When it builds partnerships, engages diverse constituents, enhances voting awareness, uses innovative technology, and morphs into a new social media campaign to promote voter engagement. This inaugural contest in St. Louis County, Missouri helped push the Board of Elections' own creativity and imagination, take public outreach to a new level, and integrate its technology and election best practices into the design of the contest. And it was fun. Partnering with St. Louis County Library, Missouri's busiest public library, enhanced promotional opportunities and constituent accessibility through use of its online portal and all twenty branch libraries. Response to the contest exceeded expectations with more than 200 entries and 7,000 public votes. The contest, by design, resulted in three new I Voted stickers for 2022; a bonus sticker for voters voting by absentee ballot; and a new social media campaign featuring the stickers targeted to voters under age 35. Data analytics and lessons learned from the contest will inform communication and outreach improvements in the future.