Florida - Seminole County Supervisor of Elections Office
Program Title
Informing Voters with Facebook Voting Alerts
Program Summary
This election season, Kyndle Cobb, Community Services Coordinator for Seminole County Elections, spearheaded a joint effort with the Florida Secretary of States Office and the Florida Supervisor of Elections Association in order to allow all 67 counties to be able to utilize the Voting Alert feature within Facebook. Allowing counties to post a free alert to the top of every citizen's Facebook page in their local county/city provided each office with the ability to reach thousands of voters instantly and provide them with the trusted information needed to vote. This effort in Seminole County alone allowed for tens of thousands of voters to be informed about vote-by-mail deadlines, election worker applications, election day information, and more. Combined, voting alerts in Seminole County had over 270,000 impressions across 9 posts. Our Facebook page showed a 383.1% increase in Reach statistics with a 305% increase in our Facebook page visits. Other counties, along with the Secretary of States Office were able to have an info session with Meta about this and all raved about their successes all while being free to the counties.