Colorado - Jefferson County Clerk and Recorder
Program Title
Building Bridges, Igniting Votes: A Collaborative Campaign for Increased Turnout
Program Summary
The Jefferson County Clerk and Recorder's office conducted a six-month campaign leading up to the November 2023 election, aiming to boost voter turnout in a low-attention year. This effort focused on expanding communication channels to reach low-engagement voters by forging key partnerships with an advisory committee, local businesses, and municipalities. Collaboration with businesses during National Vote Early Week garnered media attention, increasing voter awareness. Municipal partnerships facilitated the distribution of accurate election information and led to joint events like "Bagels & Ballots" with city clerks. This communications initiative helped increase turnout from 43% to 47% and the office was the only county in the state to surpass 200,000 returned ballots (despite ranking third in total active registered voters). The success resulted not only in the increased voter turnout but also in the unsolicited positive feedback received from community members of all political backgrounds.