Florida - Nassau County Supervisor of Elections Office
Program Title
Early Voting and Election Day Mass Text Messages to Voters
Program Summary
The Nassau County Supervisor of Elections office sent mass text messages to voters during early voting, reminding them of the hours and locations where they could vote. Text messages were restricted to those voters who had not yet cast a ballot in the election. On election day, text messages were personalized to each voter with the address and a picture of their precinct location. Through this initiative, the county found that effective communication is achieved by communicating often, using different methods, and providing information to voters when they want to receive it. With changing precinct lines and different polling locations in a redistricting year, providing just-in-time information to voters about voting opportunities and their assigned precinct location was the countys mission. Increasing voter awareness of voting opportunities is an important service and adding customized text messages to Nassaus communication strategies is an inexpensive way to achieve this mission.