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2023 - Winner for Outstanding Innovations in Elections - Large

Washington - Pierce County Elections

Program Title
Cure Envelope Redesign
Program Summary
Pierce County has a distinct envelope branding style for voter ballots. Building on this established visual language, officials created new cure envelopes that seamlessly integrate with existing ballot design, creating a unified and unmistakable identity. When voters receive a cure letter adorned with the countys distinctive envelope, they instantly recognize its significance - a vital companion to their ballot. Combined with the countys other methods to assist voters in curing their ballot, this envelope design helped decrease the overall rejection rate. In the 2023 general election, Pierce County had the lowest challenge rate in the state for the ballots received on time.